I've observed in the fashion ranks a whole new lifestyle kicking in: yoga, healthy food, and an awareness of global warming and ethical matters.
Everything is going organic nowadays, from food to clothes. What are the pros and cons?
- First of all it comes with a price and an expensive one: organic cotton is more expensive and let's be honest, the free range clothes which have been presented to us are often not the most flattering we can think of! Unless Jonathan Saunders is designing them, but in that case they are way over a normal trendy girl's budget.
- Secondly, we are a generation of shopaholics. We have been brought up on the high street: our fashion life is all about clothes, more clothes and new clothes! Every year, every season, every month...
And let's admit it, we love it! A shopping spree is the ultimate heartbreak cure and stress or boredom remedy!
But it is true that the global economic situation is worrying.
And if we have enough to splash out on an expensive pair of shoes once in a while, we can afford to make small changes in our habits.
The key is: small change. Everyone is willing as long as the designers and shops give us a hand. For now, the organic future of fashion seems very far away.
There are small changes: H&M has a range of organic tee-shirts, Jonathan Saunders launched an ethical line with Oxfam and vintage clothing is now the most en vogue style.
The latter might be the best medium by which we can contribute to a healthier fashion. Recycling clothes has become cool, so why not keep on the trend? So long as it's not the majority of our wardrobe which is recycled.
At least not yet...
