Maison Martin Margiela wigs out

Margiela s/s show 2009

Last night, in Bruton Street, London, conceptual fashion fans were having a Wizard-of-Oz-like minimalist party.

Picture the scene: waiters serving you candyfloss in the street, a path of tabi-toed footprints and a rather empty room with white, helium-filled balloons, clustering the ceiling.

That, Ladies and Gentlemen, was Maison Martin Margiela inaugurating its new London main store.

To contribute to the faceless randomness of the brand, Margiela released a fashion dance film, Make Up Your Mind.

Imagine an eerie dancing picture of naked women, with stocking-covered faces, and a blond-wig coat.

Definitely worth watching - the designer (who collaborated with Nick Knight for the footage) has an amazing way of presenting Anti-fashion fashion.