As it turns out I haven't been completely missing the fashion point by reading about the fascinating lives of Wags (yes, I have read the sequel A WAG Abroad as well and it actually is a really hilariously entertaining read).Cheryl Cole, who does fit Alison Kervin's description of a superb Wag - tikka massala colour, impressive hair, even larger breasts and tight clothing - could be on her way to launch her own line.
After meeting with Kate Moss, she reportedly said she wanted to get into high fashion and the two girls started making plans.
The model-improvised-designer is rumoured to be in negotiations with Sir Philip Green to include her new Girls Aloud friend to work with Kate on her own Top Shop range.
I doubt there will be much designing, it will probably be an all-day-long window shopping job for the two fashion-fans.
Top Shop is betting on celebrities in an attempt to reach out to the high street customer (and not unsuccessfully it must be said if we take into account the Kate Moss collection still raises furies from fashion buyers).
It is a reasonable marketing plan, however it will probably mean another notch lost in high-fashion credibility for the store.
Hopefully the full stiletto, boob tube and lager Wagalicious-style does not perspire too much into the range; if the project ever sees the light of Oxford Street.
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