Saturday 18 October 2008

Kate Moss designer

"If you can't look like a supermodel you can at least dress like one" is the moto behind Top Shop's collaboration with Kate Moss.

Her designs are worn by everyone and everywhere now. Her new Autumn/Winter collection is already causing a stir in the model-obsessed girl ranks!

It's true that the Kate Moss clothes can be worn as well on a night out as just to hang out and have a coffee. But one think still leaves me sceptical: supermodels don't dress themselves, they just represent designers!

So how is a woman, who has been dressed all her life by others is supposed to give us all a lesson in style?

It's business: her clothes sell because she is the name of the brand.

It's all about the British culture of style.

Kate Moss isn't the first supermodel to cater for the high street. Twiggy has done it before in the 1960s: she launched her own collection that lasted three years.

The only thing is that, yes, these women have been in the fashion industry for years, they obviously something about putting clothes together to create a look. But it's a little bit too much about the culture of the name to me.

It's all very nice to be able to wear a (cheaper!) replica of what Kate Moss has in her wardrobe, but at the end of the day it isn't her who creates the designs. She only decides if she likes it or not!

Anyone sees a hint of ego and marketing in all that?

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