Vivienne Westwood did it to Punk in 1981 and now it's about to happen to Goth. So, if you are a true member of the underground subculture be warned: your style is about to be revisited by the mainstream.
Everything is going black: from soft lace to lips and sequin. What is amazing with the Romantic Gothic style is the play with textures. Givenchy teams up chiffon and PVC to amazing results.
But why this craze for niche subculture looks?
Bringing dark worlds into fashion is a trademark of British designing. Vivienne Westwood was a pioneer of infusing controversy into the mainstream, but many like Jean Paul Gaultier and Jonathan Saunders followed the lead.
Provocative styles are sexy and young.
The soft-Goth look of this season has certainly been glamorised: it's all about a sleek and soft contrast of materials, feminine details and figure flattering cuts.
But, if Punk caused outrage back in the 80s, subcultures aren't as controversial anymore. The Goth black lips and heavy makeup didn't shock the catwalks. It amazed.
In a sense, it shows a wider fashion acceptance and the death of traditional day wear: anything goes nowadays, especially in London. But it might also mean the death of the subculture.
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