Top Shop is deemed Wagalicious by Cheryl Cole

As it turns out I haven't been completely missing the fashion point by reading about the fascinating lives of Wags (yes, I have read the sequel A WAG Abroad as well and it actually is a really hilariously entertaining read).

Cheryl Cole, who does fit Alison Kervin's description of a superb Wag - tikka massala colour, impressive hair, even larger breasts and tight clothing - could be on her way to launch her own line.

After meeting with Kate Moss, she reportedly said she wanted to get into high fashion and the two girls started making plans.

The model-improvised-designer is rumoured to be in negotiations with Sir Philip Green to include her new Girls Aloud friend to work with Kate on her own Top Shop range.

I doubt there will be much designing, it will probably be an all-day-long window shopping job for the two fashion-fans.

Top Shop is betting on celebrities in an attempt to reach out to the high street customer (and not unsuccessfully it must be said if we take into account the Kate Moss collection still raises furies from fashion buyers).

It is a reasonable marketing plan, however it will probably mean another notch lost in high-fashion credibility for the store.

Hopefully the full stiletto, boob tube and lager Wagalicious-style does not perspire too much into the range; if the project ever sees the light of Oxford Street.

Kate Moss designer

"If you can't look like a supermodel you can at least dress like one" is the moto behind Top Shop's collaboration with Kate Moss.

Her designs are worn by everyone and everywhere now. Her new Autumn/Winter collection is already causing a stir in the model-obsessed girl ranks!

It's true that the Kate Moss clothes can be worn as well on a night out as just to hang out and have a coffee. But one think still leaves me sceptical: supermodels don't dress themselves, they just represent designers!

So how is a woman, who has been dressed all her life by others is supposed to give us all a lesson in style?

It's business: her clothes sell because she is the name of the brand.

It's all about the British culture of style.

Kate Moss isn't the first supermodel to cater for the high street. Twiggy has done it before in the 1960s: she launched her own collection that lasted three years.

The only thing is that, yes, these women have been in the fashion industry for years, they obviously something about putting clothes together to create a look. But it's a little bit too much about the culture of the name to me.

It's all very nice to be able to wear a (cheaper!) replica of what Kate Moss has in her wardrobe, but at the end of the day it isn't her who creates the designs. She only decides if she likes it or not!

Anyone sees a hint of ego and marketing in all that?