Sex appeal

Rosie Huntington-Whiteley is the new face of sexy.

According to Agent Provocateur - and her boyfriend in her latest lapdance video for the underwear brand.



To be honest who could blame him? The collection immaculately sends sex signals, and the bondage, dominatrix hint is a well known male and female fantasy - in theory anyways.

Vivienne Westwood's son, Joseph Corre, the founder of the company has always been an advocate for making faux bondage acceptable and sexually forward women the essence of a post-feminism century.

Rosie is supposed to represent the new beauties of this season, although, I believe she lacks some edge to her features.

Maybe it is all about choosing a model who will not make the whole campaign appear like a sex-ad...